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— Alex Mangini, Author of Life Notion

The Scary Truths Behind “Just do it”

“Just do it.”

The saying that millions of us live by every day, and the ultimate motivator to getting just about anything done. When’s the last time you said this to yourself — and meant it, without getting something done?

I can’t think of a time either.

It works because of one major factor: it’s simple. It’s an easily remembered, direct command that has a meaning anyone can understand.

Why do you think Nike adopted this message as their company slogan? It just works.

Photo by Charlie P. Clark

Why is it that when your significant other tells you to “just do it,” you listen? Maybe you cower in fear over it, but in the end it gets done.

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